B.L.O. Salon Branding

The client was a new blow-dry and beauty bar was opening in Newbury Park, CA and they needed branding built from the ground up. The client wanted for a sleek, modern look for their salon named with an acronym. I developed the logo and color palette using simple yet bold shapes and colors. The business cards/appointment cards were designed with the same idea. Using a vertical layout on the front and a horizontal layout on the back, the cards are functional and memorial branding materials. On the back of the cards, I used a 4 color black on a 1 color black print technique to create an elegant and subtle pattern with their new logo. The website was created in WordPress to allow the client to make their own updates while maintaining the sleek, modern style. The site contains features such as a blog, a portfolio of images, and other informational and lead-driving content.