Self-storage facilities have become increasingly popular in recent years. With the change of guard in generations, more and more people are looking for secure, affordable places to store their belongings. If you own a self-storage business, it’s crucial to have a strong online presence to reach potential customers. One way to do this is by optimizing your website for search engines.
Here are six tips to help you improve your self-storage SEO results:
1. Keyword Research
Keyword research is the process of finding the words and phrases that people use to search for the services or features your facility offers. People may use different phrasing when looking for the same thing, so you’ll want to take a look at what variations they might be using. For example, someone might search for “air-conditioned storage unit”, but another might search for “climate-controlled storage”. By conducting thorough keyword research, you can identify the most popular and relevant search terms for your self-storage facility and use them strategically on your website. Be sure not to “keyword stuff”! Search engines don’t like that. Your pages should read like a conversation with a person. Google has a free tool called Google Keyword Planner to help you do your research.
2. Local Business Schema Markup
Local business schema markup is a specific type of code that provides search engines with information about your business, such as your address, phone number, and operating hours. By adding this markup to your website, you can improve your chances of appearing in local search results when potential customers are looking for a storage facility in their area. Since the storage industry is so specifically local, this is a vital piece of SEO for self-storage. Google’s Structured Data Markup Helper will help you with the proper code you’ll need to add to your self-storage website.
3. Local Listings
Local listings are online directories that list businesses in a particular area. Examples of local listings include Google Business Profile, Yelp, and Yellow Pages. By creating and increasing and optimizing the local listings for your storage facility, you can increase your visibility in local search results and drive more traffic to your website. You’ll want to make sure that your facility name, address, and phone number appear exactly the same on all listings.
4. Focus on One Topic Per Page
When optimizing your website for search engines, it’s important to focus on one primary keyword per page. Instead of having details about all of your storage facility features on one page, break this up into multiple pages. This helps to ensure that your content is focused and that search engines can understand that this is an important topic when they match the user’s search query. When choosing your primary keyword, make sure it’s relevant to the page’s content and has a decent search volume.
5. Make Sure Your Storage Website is Indexable
This may seem like a silly tip, but all if your other hard work on your self-storage SEO is useless if search engines can’t see it. Search engines use crawlers to scan websites and index their content. If your website is not indexable, it won’t appear in search results. To ensure that your website is indexable, make sure it allows robot crawling, has a sitemap, and doesn’t have any technical issues that could prevent search engines from indexing your content.
6. Track Your Self-Storage SEO Progress
Finally, it’s essential to track your SEO progress to see how your efforts are paying off and to discover any issues with your site that may affect SEO results. Use tools like Google Analytics and Google Search Console to monitor your website’s traffic, rankings, and other metrics. By tracking your progress, you can identify strengths, keyword ideas, and areas for improvement and adjust your strategy accordingly.
BONUS TIP: Be Patient
It’s important to remember that SEO is a long-term game, and results may not come overnight. It can take several weeks or even months to see the full impact of your self-storage SEO efforts. Don’t get discouraged if you don’t see immediate results. Keep working on your SEO strategy, and be patient. Over time, you’ll see the benefits of your hard work in the form of increased traffic, higher search rankings, and more business. Remember that SEO is an ongoing process, and staying consistent and committed to your strategy is key to achieving long-term success.
Optimizing your self-storage website for search engines can help you reach more potential customers and increase your unit occupancy. By following these tips, you can level up your self-storage SEO game and increase your online traffic.