Yes, You NEED a Self-Storage Website for Your Facility

Yes, You NEED a Self-Storage Website for Your Facility
November 12, 2022

Do you have a website for your self-storage facility? Or are you wondering whether or not you need one? Between social media, email, paid advertising, and many other forms of digital marketing, a website must be included in every self-storage facility’s marketing plan. Even if you are not renting your units online, your self-storage website design is the digital storefront that leaves the first impression of your facility to thousands of prospects every day. Attract new customers from all over with a self-storage website design that sticks out above the rest.

Here are five reasons you need to get a website built for your self-storage facility.

1. Self-Storage Competition is High

Anyone operating in the self-storage space knows how stiff the competition is, so finding a way to rise above the rest is increasingly challenging. The traditional ways of drive-by traffic are no longer a viable option for self-storage businesses to rely on; now, you must go to your prospects. A self-storage website will open up new opportunities for your customers to find your business and for you to take a proactive marketing approach.

One of the best ways to get more online exposure is by improving search ranking results for your website through Search Engine Optimization, or SEO. Self-storage SEO ensures your website is at the top of search results when a prospect is searching for a self-storage facility in their area. Your customers start their storage facility search online before they spend time driving around town visiting different locations. By improving your self-storage SEO rankings, you’re giving your business the opportunity to be one of the first options your prospects consider during their search.

2. Value Your Customers’ Time

An integral part of offering quality service includes respecting your customers’ time. Everyone lives busy lives and doesn’t have the time to travel to different facilities (or even call!) in search of the right one. A good storage website will cater to your customer’s needs by answering common questions upfront and saving precious time from visiting or calling your facility. Often, if your website does not provide the information that most customers require to decide, they will simply move on.

Your website should address the following:

  • Common information about the facility, like unit sizing, security features, and rental terms.
  • What storage types you offer
  • Pricing & Availability (or how they should request this information)
  • Frequently Asked Questions
  • Online payment portals (if applicable)
  • Storage tips for increased user experience
  • Easy-to-use format and website layout

Your customers will often be in a hurry to find the right solution for their problem, so the upfront approach shows them you value their time. If someone is struggling to find the answers to their questions on your website, then they will find a self-storage website that does!

3. Save Yourself from Excessive Calls

Nothing is worse than getting multiple calls from prospective customers asking the same questions in one day. Over time you can find yourself reading off a fictitious script that can take away from your salesmanship. Creating a website for your self-storage facility will answer all the commonly asked questions everyone will ask when first starting their search.

Not only does this allow you to keep aligned with a proactive approach, but you’ll be able to move customers down your sales pipeline faster. More than likely, people searching for a self-storage facility will bypass any facility that does not have a website or  doesn’t provide the essential information they need. Additionally, your self-storage website design can facilitate your customer’s ability to acquire a unit without leaving home via online rentals or virtually over the phone. You can make the checkout process as seamless as possible for your customers; you decide!

4. Keep Your Facility Full and Rent High

People constantly need more space for personal items, whether long-term homeowners or on the move. Your website will help find those people in your area and keep that lead pipeline full. A website for your self-storage facility will give people a better chance of finding you and renting from you!

Your website will act as a home for most of your digital marketing efforts because it will be where you can direct your traffic. Regardless if you opt for self-storage SEO or try a self-storage PPC (Pay-Per-Click) advertising campaign, all the traffic you stir up will need somewhere to go. Your storage website design should take into account user experience and how to help push your prospects through the pipeline to securing a unit for themselves. Keeping your facility full of renters will allow you to raise rental rates and generate more income continuously.

5. Provide Essential Information for Tenants

Your facility probably has a lot of rules and guidelines for renters to follow; however, that doesn’t mean they’re going to remember every single one. Your website can act as a central hub of information for your renters to use when they have questions about policies or procedures. A website is constantly accessible, so even if questions arise after hours, they don’t have to wait for the next business day to get an answer.

You can include information like:

  • Store-specific documents
  • Facility rules
  • Rental/Exit procedures

You may also consider including online payments and lease documents on your self-storage website.

Level Up Your Self-Storage Facility’s Online Marketing

A well-orchestrated website will unlock the door to even more potential than ever by allowing you to compete with other local facilities. Storage facilities without a website are losing out daily because their customers need help finding them when searching for the proper storage solution.

Green Tulip Design offers complete, custom website design services for self-storage, boat and RV storage, or specialty storage facilities. We can help create a self-storage website design that fits the same branding of your business or even redesign your current sight.

Contact us today and get started on your self-storage website, or learn how we can improve your existing site’s look, usability, and rank.

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